Major Initiative by Surya Roshni: Mega E-Waste Collection and Awareness Campaign Launched in Punjab and Chandigarh,
-Residents of prominent societies in Zirakpur, Mohali, and Chandigarh participated enthusiastically; emphasis placed on safe recycling for environmental conservation…
Mohali (Alexander D’Souza): Taking a significant step towards environmental sustainability, Surya Roshni Limited-a renowned Indian brand in the lighting, appliances, and steel pipe sectors-has launched a comprehensive e-waste (electronic waste) collection and awareness campaign across key residential areas in Punjab and Chandigarh.
Launched in collaboration with local Resident Welfare Associations (RWAs) and government-authorized recycling agencies, the primary objective of this initiative is to ensure the safe disposal of electronic waste generated in households and to promote responsible recycling.
Active Participation of Local Communities:
Residents from several major residential complexes in the Tricity area (Chandigarh-Mohali-Zirakpur) participated enthusiastically to make this campaign a success.
Key societies covered under this campaign included:
Zirakpur: Ansal Woodbury Apartments.
Chandigarh: Pushpak Society Complex and Nirvana Society.
Mohali: TDI-1.
During the campaign, residents were encouraged to clear out defective or unused electrical and electronic items-such as old lights, household appliances, and other gadgets-from their homes. The aim was to ensure that this hazardous waste does not end up in general landfills, where it could harm the environment, but instead reaches authorized recycling systems directly.
E-Waste: A Major Challenge and Surya Roshni’s Solution:
Amidst the rising consumption of electronic goods in India, the proper management of e-waste has emerged as a significant challenge. Improper disposal of e-waste leads to toxic chemicals leaching into the soil and groundwater, causing severe pollution. Additionally, valuable and reusable metals contained within the waste are lost.
Through this local campaign, Surya Roshni raised consumer awareness regarding resource conservation and the individual role each person plays in creating a sustainable ecosystem.
Adherence to Strict Regulations: As a certified brand owner, Surya Roshni operates a robust collection network across India. The company strictly complies with ‘Extended Producer Responsibility’ (EPR) norms under India’s E-Waste (Management) Rules, 2022, as well as regulations governing battery and plastic waste management.
Corporate Commitment to the Environment:
Emphasizing the significance of this community-led environmental initiative, Mr. Vasumitra Pandey, CEO (Lighting and Consumer Durables) at Surya Roshni Limited, stated that environmental responsibility is a shared commitment requiring the active participation of businesses, communities, and consumers alike. “Through our e-waste collection and awareness campaigns, we aim to promote responsible disposal practices and ensure that discarded products are recycled solely through authorized channels,” he said.
Mr. Pandey further highlighted that sustainability is integral to the company’s long-term business vision. He pledged the company’s continued support for regional resource conservation and environmental protection projects in the future.
News: 16-4,
Photo: Employees and aware citizens collecting e-waste during the event.
