A Major Breakthrough in Agriculture: Swaraj Launches Powerful 969 FE 4WD Tractor; 6 Units Delivered on Day One in Faridkot…
Faridkot, May 13, 2026 (Alexander D’Souza): Swaraj Tractors—a division of the Mahindra Group, a titan of India’s agricultural sector—has officially launched the new Swaraj 969 FE 4WD, thereby expanding its high-performance series. This heavy-duty tractor was unveiled during a grand ceremony held at Supreme Tractors in Faridkot. Falling within the 66-70 HP category, this tractor is being hailed as a game-changer for modern farming and industrial applications.
What Makes the Swaraj 969 FE 4WD Unique?
According to company officials, this model has been designed with a primary focus on future requirements and farmer convenience. Its key features include:
Powerful Engine: This model is equipped with a high-torque engine, a turbocharger, and an intercooler, enabling it to operate tirelessly for extended periods.
Smart Technology: It features a specialized ‘Smart Kit’ that allows farmers to monitor the tractor’s location and engine health in real-time directly via their mobile phones.
Comfort and Design: To minimize farmer fatigue, the tractor features a flat platform, a comfortable suspended seat, and a company-fitted premium canopy.
Other Features: High PTO power, an oil cooler, and excellent ground clearance make it highly capable of navigating rugged terrain and hauling heavy loads.
Instant Sales Success:
Over 200 progressive farmers from the region attended the launch event. Witnessing the tractor’s power and features, the farmers displayed immense enthusiasm—a sentiment best exemplified by the fact that six tractors were delivered on the spot within just a few hours of the launch.
Presence of Dignitaries:
The event was attended by senior officials from Swaraj Tractors, including T.M. Sumit Bansal, CCT Gurpreet Singh, and FAC Gurinder Singh were present as special guests. Additionally, representatives from Mahindra & Mahindra and Kotak Finance also marked their presence.
Gurjot Brar—the proprietor of Supreme Tractors, Faridkot (Punjab’s number one dealer)—along with his team, extended a warm welcome to all the guests. Speaking on the occasion, Gurjot Brar stated that the Swaraj 969 FE 4WD would not only simplify farming but would also prove to be a milestone in boosting farmers’ income, thanks to its low operating costs and superior power.
News: 13-2
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